Student Yield Campaign

Geared toward prospective students, this colorful direct mail campaign includes multiple postcards, each featuring student stories from a broad array of the college’s undergraduate programs.

Illustrated dragon standing on globe with Philadelphia skyline in background.
Map of Philadelphia with whimsical landmark illustrations.
Young, male student seated on concrete steps with zig-zag pattern in background.
Young, female student with hands on hips.
Young student standing in front of a zig-zag pattern background.
Photo collage with students interacting with faculty members.
Young student seated at table with zig-zag pattern in background.